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杭州两案例入选全省工业用地高效利用推荐模式_我的网站

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A |     杭州日报讯 近日,浙江省自然资源厅汇编印发《浙江省工业用地高效利用推荐模式》,总结提炼各地特色鲜明、富有成效的实践案例,形成精准配置、减负降本、提质增效、服务保障四大类“实景教材”。    

Photo: Promotion poster for Niu Lai
Photo: Screenshot from website
While Christopher Nolan's The Odyssey and a string of high-profile domestic and international releases compete for audiences in China's fiercely contested summer movie season, an obscure animated film has emerged as one of the period's most unexpected box-office stories.
Niu Lai, a low-budget original animation with rudimentary character modeling and an unconventional, abstract storyline, hit Chinese theaters on August 5 but earned just 7,169 yuan ($995) during its first nine days. But its cumulative box office had surpassed 2.5 million yuan as of press time.
Niu Lai opened with little of the machinery normally associated with a commercial theatrical release. It had no star-studded cast, major promotional campaign or significant pre-release buzz. Its opening-day box office was just over 3,400 yuan ($474), with fewer than 300 moviegoers watching it during its first nine days, according to Maoyan.
That changed on August 14, when a social media topic about its nine-day box office of just over 7,000 yuan went viral. Rather than praising the film, many users were drawn to its unusually rough production and two-person creative team.
Terms such as “the most basic theatrical film,” “disaster-level” and “worse than AI-generated animation” circulated online, with some netizens saying they could “hardly believe it was a Chinese animated film released in 2026.” Others said they wanted to see it simply to find out “just how bad it could be.” Some even joked that stock market investors were heading to theaters after wishing for a “bull market” to arrive soon.
The online buzz has also sparked a wave of fan-made content, with netizens inserting the film's little bull character into posters for various classic movies. The playful edits have further fueled its visibility on social media, turning Niu Lai into an internet meme and a shared online joke.
The film's viral attention also spawned jokes that Nolan might not have expected Niu Lai to become an unlikely rival to The Odyssey, which opened in China on August 14 amid intense competition for summer moviegoers.
Its rise stands in sharp contrast to the conventional logic of China's increasingly competitive theatrical market, particularly this summer, when a string of high-profile releases, including The Odyssey, Once Upon a Time in the Middle East and Spider-Man: Brand New Day, are competing for audiences.
"Niu Lai has been driven by curiosity and social currency, with audiences essentially paying a premium for the feeling of being part of a trending phenomenon. Curiosity can generate genuine audience interest, but social-media-driven hype is essentially a bubble built on traffic," Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
"When cinemas add screenings for Niu Lai, they may appear to be responding quickly to market demand, but in reality, they are giving in to online buzz rather than making decisions based on the quality of the film itself," Zhang said.
According to Zhang, The Odyssey's strong reception and high theater attendance in China demonstrate that high-quality content, combined with a distinctive and hard-to-replicate theatrical experience, remains at the heart of the cinema business.
"Niu Lai, meanwhile, serves as a warning that speculative filmmaking and curiosity-driven marketing should not be mistaken for a replicable formula, as relying on such tactics offers little positive value for the long-term development of the film industry," he said.
"A fleeting viral frenzy can never replace a solid creative foundation. Content quality remains the enduring value that will sustain the film industry over the long term," Zhang said.

B | 其中,杭州滨江区“工业综合体”、富阳区“村域联动”改造提升两个模式入选。今年5月,省自然资源厅、省发展改革委、省经信厅联合印发了《关于进一步加强工业用地供给 持续推动工业经济高质量发展的指导意见》,从政策层面为工业用地高效利用提供系统方案。

C | 此次汇编进一步将政策语言转化为可看、可学、可复制的实践路径。面对产业空间紧张与成长型企业用地需求,滨江区探索由“供地”向“供楼”转变,通过集约规划、分层登记、按需定制、配套共享和精准准入,建设功能复合的“工业综合体”,并支持企业“先租后买”,让优质中小企业获得与发展阶段相匹配的产业空间。以第一工业综合体为例,目前已引入企业20余家,盘活存量土地75亩,全部入驻后预计可节约工业用地300余亩。在富阳区,工业用地提质增效的创新探索落在低效工业片区整体更新上。在高尔夫路智能装备产业带,当地以5个村为基本开发单元,综合运用政府收储连片开发、企业自主改造提升、村级留用地混合开发等方式,推动村庄空间与产业空间协同重塑。经过4年改造,该区块累计腾退低效企业80余家,盘活土地1149亩,落地产业项目32个、总投资90.7亿元,容积率由1.2提高至2.0,主导产业集聚度达91.4%。

D | 一个向空间要增量,一个从存量挖潜力。两个杭州案例,均体现了土地要素跟着优质项目走、有限空间围绕产业需求精准配置的改革导向。市规划和自然资源局相关负责人表示,下一步,杭州将继续强化政策服务和用地保障,推动土地资源精准配置、存量空间提质增效,以土地要素保障之“进”,支撑产业发展之“稳”,为推动经济持续稳进向好提供有力的空间支撑。

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